How to Build a Brand That Customers Remember | Harish Venkatesh

Why does one coffee cost ₹30 while another costs ₹300? Is it really about the coffee, or is there something more powerful behind the brand? In the first episode of NUKE IT Podcast, we sit down with Harish Venkatesh, Founder of Become, to break down the business of branding, brand positioning and why people are willing to pay more for certain brands. Harish has worked with leading brands including Uber, PepsiCo and Intel. But in this conversation, we're not just talking about big companies. We're breaking branding down into simple ideas that every entrepreneur, small business owner and aspiring founder can understand. From why a logo should never be your first step to how customers decide what a product is worth, this is a practical branding masterclass for anyone building a business. IN THIS EPISODE, WE DISCUSS: 00:00 Foundations of Branding 03:32 Categorizing Brands: Search, Experience & Credence 07:10 The Role of Pricing and Positioning 08:23 Packaging, Marketing & Advertising 09:00 Why Logos Are Secondary 09:31 The Complexity of Brand Naming 18:15 Customer Obsession and Experience Mapping 22:15 Agency-Client Relationship Dynamics 25:47 Rebranding: From Frozen Iris to Become 30:03 The Myth of "Quality" in Marketing 50:01 Brand Elasticity and Leadership 1:02:09 Generative AI in Branding and Design 1:05:32 Famous Rebranding Case Studies: Pepsi, Accenture & Nokia 1:18:09 Design as Problem Solving WATCH THE VIDEOS MENTIONED BY HARISH: 1. https://youtu.be/hDnXrL4yybU?si=jgK7659DPaqHBCz6 2. https://youtu.be/V6h_EDcj12k FOLLOW HARISH VENKATESH - LinkedIn: https://in.linkedin.com/in/harishvenkatesh - Instagram: https://www.instagram.com/iharishvenkatesh/ BEHIND THE VIDEO - Video Editing: Gosingh & Venkatesh - Cinematography: Aswin, Ashwin Muniyandi and Team and Dhanush - Thumbnail: Balamurugan - Hosts: Prabha & Swetha - Coordinator: Hemanth LOCATION COURTESY The Lab Cafe, Royapettah, Chennai Google Maps: hhttps://share.google/ab9R8O6ajwawSA9Jg ABOUT OUR GUEST Harish Venkatesh is the Founder of Become, a brand strategy and design studio. From starting out as a photographer to building a team working with leading brands, his journey offers a unique perspective on design, entrepreneurship and business growth. JOIN THE CONVERSATION What's one brand you remember without even seeing its logo? Tell us in the comments. Subscribe to @NukeIt_Official for more conversations on business, branding, marketing, technology and the ideas shaping the world around us. #branding #brand #positioning #nuke #harishvenkatesh #marketing #apple Keywords: branding, branding explained, branding in tamil, branding masterclass, brand positioning, brand strategy, what is branding, what is a brand, branding vs marketing, branding for small business, small business branding, how to build a brand, how to create a brand, business branding, brand identity, brand psychology, why branding matters, logo design, marketing strategy, business growth, entrepreneurship tamil, startup branding, business podcast tamil, tamil business podcast, tamil podcast, harish venkatesh, harish venkatesh become, become branding, nuke it, nuke it podcast For Business/Collaborations: [email protected] ------------------------------------------------------------------------------------------------------------------- Instagram Handles: Nuke It – https://www.instagram.com/nuke.it._/ Prabha – https://www.instagram.com/prabha_nuke/ Swetha – https://www.instagram.com/swethasrinivasan._/ ------------------------------------------------------------------------------------------------------------------- Copyright Disclaimer: We do not own the copyright for some of the music used in this video. The music/soundtracks are used only for educational, commentary, and storytelling purposes to create a better viewing experience. Under Section 107 of the Copyright Act 1976, content can be used for fair use purposes such as criticism, comment, teaching, and research. No copyright infringement intended.